Thursday, July 30, 2015

What do Taylor Swift’s legs and QNX Acoustics have in common?

By Megan Alink, Marketing Communications Director for Automotive

OK, so at first blush, nothing. Let me explain.

It starts with a number. A really big number. Think “40 million” — because I recently learned that that’s how many units of our QNX Acoustics for Voice product have shipped to date. Wow!

QNX Acoustics for Voice is a complete signal processing software solution for automotive voice communications, based on production-proven acoustics technology. It’s designed specifically to meet the acoustics challenges unique to the in-car environment, sets a new benchmark in hands-free quality, and, very importantly, supports the rigorous requirements of smartphone connectivity. Check out the product page for more information.

Obviously 40 million is a number worth talking about, so what’s the first thing that any marketing writer worth her salt does? She looks for an analogy to help put this impressive number into context. Number of steps it takes to go around the world? Population of California? Google comes in handy in such situations and eventually, it delivered the perfect informational nugget: Taylor Swift’s legs are reportedly insured for $40 million. What does this have to do with automotive acoustics? Well, clearly Ms. Swift’s legs are critical to her success as an entertainer, and, as anyone in the business of sound and noise knows, our acoustics engineers couldn’t make their magic — and achieve 40 million units sold — without their finely honed hearing. The conclusion is obvious. We must insure their ears for $40 million as well. All in favour?

Congratulations to everyone who has played a role in putting this ground breaking technology into the hands (and ears) of our customers, and many thanks to those customers for helping QNX achieve this amazing milestone.

With thanks to Phil Hetherington and Len Layton for the idea…

Thursday, July 23, 2015

Intel and QNX Software Systems talk connected cars

By Megan Alink, Marketing Communications Director for Automotive

How many collaborations in embedded have lasted more than three decades? Our relationship with Intel comes immediately to mind.

I’m told it all began in 1981, when the first IBM PCs ran the Intel 8088 microprocessor and the OS could be swapped out for QNX. A quick trip to your local Sears, ComputerLand or IBM Product Center, followed by an order to QNX Support, and the most reliable computer the market could offer was all yours.

The first IBM PC: 21lbs without the diskette drive and complete with a cassette player jack.
Photo credit:
Fast forward 34 years, and QNX and Intel are still changing the technology landscape. Earlier this summer, Intel announced their plans to work with us on technologies for a variety of connected car applications, including infotainment systems, digital instrument clusters and advanced driver assistance systems (ADAS). Right around that same time, our Andrew Poliak, global director of business development, met up with Ken Obuszewski, director of automotive marketing for Intel, at TU-Automotive Detroit, where they spoke on camera with Bill Hampton from The AutoBeat Group. The topic was, of course, the connected car, and both gentlemen made compelling comments about the future of this exciting aspect of automotive and our mutual plans to deliver:

“With the evolution of the connected car, the capabilities that you’re seeing in the vehicle are really starting to expand dramatically…QNX is a long-time leader in the automotive market, Intel – we’re one of the technology leaders making a large investment in automotive, [so] it’s very natural for us to expand our working relationship and to bring consumers great technologies going forward.” — Ken Obuszewski

“Making systems that can be upgradable and updateable even after you purchase the vehicle so that way it stays fresh and current over the life of the vehicle is really a key foundation of a software platform running in a real[ly] flexible architecture like Intel’s.” — Andrew Poliak

Check out the entire video below. Many thanks to our friends at Intel for this opportunity to talk about our shared vision.